Puma chief Bjorn Gulden named new Adidas CEO | Business and Economy News

The 57-year-old Norwegian had served as senior vp of attire and equipment at Adidas within the Nineteen Nineties earlier than becoming a member of Puma.

Adidas has employed Puma head Bjorn Gulden as its new chief government officer, including a brand new chapter to the decades-old rivalry between the 2 German sportswear makers.

The 57-year-old Norwegian had served as senior vp of attire and equipment at Adidas within the Nineteen Nineties earlier than becoming a member of Puma, the place he has been CEO since 2013.

Each Adidas and Puma are based mostly within the Bavarian city of Herzogenaurach, 22km (13 miles) northwest of Nuremberg. The businesses had been based within the late Nineteen Forties by two brothers, Adolf and Rudolf Dassler, who had a fierce rivalry.

“Bjorn Gulden brings nearly 30 years of expertise within the sporting items and footwear business,” Thomas Rabe, chairman of the Adidas supervisory board, stated in a press release on Tuesday. “Because of this, he is aware of the business extraordinarily nicely and attracts on a wealthy community in sport and retail.”

“As CEO of Puma, he re-invigorated the model and led the corporate to document outcomes,” Rabe stated.

Gulden beforehand had led Danish jewellery model Pandora and held senior positions at firms that included shoe retailer Deichmann and clothes and sport tools firm Helly Hansen.

His boardroom expertise builds upon his life on the pitch.

He performed soccer professionally for Nuremberg in Germany’s Bundesliga in addition to for Bryne and Stromsgodset within the Norwegian Premier League. He additionally performed handball for Haslum in Norway’s first league.

Gulden, who has been given a five-year contract, will begin his new place on January 1.

Tuesday’s announcement ended months of uncertainty after Adidas CEO Kasper Rorsted and the agency’s supervisory board mutually agreed in August that he would depart the corporate as of this Friday.

Puma, in the meantime, introduced that Arne Freundt, the corporate’s chief industrial officer, would take over as CEO with instant impact.

The 2 firms had been arrange after a falling-out by the Dassler brothers, they usually stay among the many greatest recognized international sports activities manufacturers.

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